HISTORY

The Ateco Group, or the Australian Tractor and Engineering Company as it was originally founded, started life as a general engineering company. At that time, Ateco offered a wide range of engineering and complete vehicle solutions within what was then a highly regulated and tariff protected, locally manufactured vehicle and transport industry.

In 1985 the company was acquired by Neville Crichton, a successful businessman and entrepreneur who had worked in his native New Zealand, Australia and the United States across a broad range of automotive business. Crichton was attracted to Ateco by its license to import Suzuki vehicles to the Australian state of New South Wales (NSW) and the Australian Capital Territory (ACT). He correctly saw that a sea change in Australian automotive tariffs and automotive import rules would open the car market and produce a range of business opportunities for car companies that had left the Australian car market or never launched here.

Even in an industry renowned for its rapidly evolving business and products, the history of the Ateco Group shows it to be a uniquely dynamic and fast-moving company that grabs opportunities, maximises them and provides Original Equipment Manufacturers or OEMs with excellent growth in markets serviced by Ateco Group companies.

  • 1985: Ateco acquired by Neville Crichton, quickly developing Suzuki into a major player in the small car and 4×4 market in NSW and the ACT.
  • 1993: Volkswagen relaunched, and Audi rebuilt by Ateco.
  • 1995: Citroen grows to its highest ever Australian sales under Ateco management.
  • 1998: Alfa Romeo brought back to Australia by Ateco.
  • 2000: Kia starts its road to success with Ateco.
  • 2000: New Zealand operations are established by Ateco with Alfa Romeo and Fiat representation, adding Citroen in 2007.
  • 2001: Fiat Commercial Vehicles return to Australia under Ateco’s management.
  • 2005: Iconic supercar brands Ferrari and Maserati join Ateco for Australian and New Zealand distribution.
  • 2006: Fiat passenger cars are added to the Ateco brands.
  • 2009: Ateco launches the first Chinese vehicles to go on sale in Australia, with Great Wall Motors.
  • 2013: Fiat Chrysler New Zealand established making Ateco the Fiat Chrysler Automobiles distributor for New Zealand, handling Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and MOPAR Parts.
  • 2015: China’s number one vehicle maker, SAIC, chooses Ateco to handle its LDV brand in Australia.
  • 2015: Ateco opens its South African business with its appointment as Maserati distributor.
  • 2015: Ateco sets up a joint venture company, American Specialist Vehicles (ASV), to import RAM Utes from the USA and remanufacture them to right hand drive.
  • 2018: With the success of the ASV business Ateco assumes full control of the RAM business for Australia and New Zealand.
NEWS & MEDIA

Latest Updates

6 Mar 2019
NZ
THE NEW ALFA ROMEO TONALE CONCEPT CAR: ELECTRIFICATION MEETS BEAUTY AND DYNAMISM

Alfa Romeo is breaking into the electric car world at the 2019 Geneva International Motor Show with the new Alfa Romeo Tonale mid-size SUV concept. The Tonale is the first plug-in hybrid and the first mid-size sports utility vehicle from Alfa Romeo. It rewrites the rules of today’s fastest growing segment using the manufacturer’s trademark combination of unique Italian style and unparalleled driving pleasure

18 Mar 2019
AU NZ
THE ATECO GROUP EXPANDS TO MEET GROWING DEMAND

The Ateco Group, the largest Australasia-owned independent automotive distribution company, has moved to a new headquarters in the Sydney suburb of Lidcombe with new offices, training and warehouse facilities to meet growing demand for the products of the brands Ateco represents in Australia, New Zealand and South Africa.

6 Mar 2019
NZ
THE JEEP E-VOLUTION SHOWCASED IN GENEVA

After setting a new global sales record in 2018, Jeep welcomes 2019 as the year of an evolution.  Jeep has always been an automotive pioneer starting in 1941 with the Willys-Overland, the first 4×4 vehicle, followed in 1946 by the Willys Wagon, which first introduced the concept of the Sport Utility Vehicle. Its legendary reputation for off-road capability has lasted ever since. Today, Jeep is making another major evolutionary step by presenting its new plug-in hybrid electric vehicle (PHEV) models. A no-compromise hybrid solution, which integrates the unmatched technical layout of each Jeep SUV, will power both the Jeep Renegade and Jeep Compass and turn them into vehicles that provide absolute freedom while taking their capability to the next level through eco-friendly technology.

14 Mar 2019
AU NZ
MASERATI AUSTRALIA & NEW ZEALAND’S OFFICIAL MAGAZINE, IL TRIDENTE, APPOINTS NEW EDITOR AND MEDIA SALES AGENCY

European Automotive Imports, the official distributor of Maserati performance and luxury cars in Australia and New Zealand, today announced the appointment of Katarina Kroslakova as Editor in Chief, and Publisher’s Internationalé as the media sales agency for Il Tridente, Maserati’s official magazine.

These new appointments are part of an ongoing strategy to adapt the way it communicates with its customers as the media landscape, along with luxury consumer behaviour across Australia and New Zealand, continue to evolve.

6 Mar 2019
NZ
ALL EYES IN GENEVA ON THE JEEP WRANGLER RUBICON 1941 BY MOPAR

The new Jeep Wrangler Rubicon 1941 designed by Mopar makes its European début at the Geneva International Motor Show with a 100% street legal trim especially designed for the off-road vehicle that takes the desire for adventure to the max. Like every accessory studied by Mopar, the Jeep Authentic Accessories are designed to provide maximum functionality, safety, style and performance because they are created with the same team that designs the original Jeep vehicles.

5 Mar 2019
AU
RAM SALES UP MORE 1000% IN FEBRUARY AND A NEW AUSTRALIAN PRODUCTION RECORD SET

RAM increased its Australian sales by more than 1000 percent in February compared to the same month last year driven by the new RAM 1500 launched in mid-2018, official VFACTS figures released today (05 March 2019) have revealed and RAM’s Melbourne factory is also celebrating passing the 200 a month Australian production mark for the first time, doing so in the shortest month of the year.