• The exceptional Wrangler Rubicon 1941 struts its stuff on the Jeep® stand with a full Jeep Performance Parts by Mopar trim capable of taking the desire for adventure to the max: it is the European preview of a special 100% street legal off-road configuration.
  • Also in the spotlight, an urban version of the Wrangler Sahara, sporting Authentic Accessories by Mopar and chromed details.
  • A Jeep Renegade in the new Bikini Blue, designed for adventures in the city, will be a centrepiece of the stand: Mopar has made it unique with many bespoke Authentic Accessories
  • The Authentic Accessories powered by Mopar and dedicated services enhance the potential of all the FCA Group cars and also stand out on the Alfa Romeo, Fiat and Abarth stands.

The new Jeep Wrangler Rubicon 1941 designed by Mopar makes its European début at the Geneva International Motor Show with a 100% street legal trim especially designed for the off-road vehicle that takes the desire for adventure to the max. Like every accessory studied by Mopar, the Jeep Authentic Accessories are designed to provide maximum functionality, safety, style and performance because they are created with the same team that designs the original Jeep vehicles.

The ultimate example is the new Wrangler Rubicon 1941, fitted with the Jeep Performance Parts that enhance the legendary off- road capability of Jeep Wrangler. Look no further than the kit with suspension raised by 2 inches, the snorkel, rock rails, black door sill, black fuel door and all-weather mats. The finishing touch to this tough configuration is a 1941 livery that commemorates an important  year for the Jeep brand: the  first appearance of the Willys, also evoked on other details of the vehicle such as, for example, the wheel, gear knob and tailgate table.

The  vehicle is also enhanced with other Authentic Accessories selected from the range of over 200 Jeep Wrangler accessories: Matt black Seven Slots front grille, mudguard, off-road lights, mirror caps, all contrasting  with the Hella Yella yellow paintwork. The Mopar customisation continues inside, with black mesh sun bonnet and front grab handles. The Wrangler 1941 is directly approved by the Mopar and Jeep to deliver the true off-road experience, while maintaining the 100% street legal appearance.

Mopar does not only mean “off-road”, but is also capable of characterising the Urban versions, such as the Jeep Wrangler Sahara in urban trim with chrome fuel cap and door sill guards that stand out on the Ocean Blue colour body.

Finally, a Jeep Renegade Limited, sporting the all-new Bikini body colour, is also characterised by a special urban look, featuring door sill guards with Jeep logo, front dam, new sill trims and rear scuff plate in Subshine Grey, which is the same colour as the specific mirror caps and front grille. The cabin offers a cargo organizer and carpet mats.

Comprehensive, state-of-the-art offering

A selection of creations and customisations by Mopar for Alfa Romeo, Fiat and Abarth will also be making a statement on the other FCA brand stands. The accessories developed for Alfa Romeo are unique and distinctive, ideal for enhancing the sportiness and unique personality of Giulietta, Giulia and Stelvio. Fine materials such as carbon fibre characterise the mirror cap, radiator grille, spoiler, gear knob and door sill guards, while the textured tones of Miron personalise the specific alloy wheels. The Alfa Romeo branded puddle lights, and the dark tail lamps on Stelvio are only some of the characterising elements to be found on the stand in Geneva, both on board the vehicles and on display.

On the Fiat stand, two displays will house a selection of Fiat Authentic Accessories: the Carbon Pack for Tipo Sport and the Dark Pack for 500X. The first pack features a number of carbon details with markedly racing style, such as the full front and rear bumper kits, side skirts, rearview mirror covers and door handles. The vehicle, in the Tipo Sport version, is equipped with the same accessories in the “Dark Pack”. And the captivating 18” rims are also available as optionals. The second is one of the aesthetic packs for 500X created thanks to the know-how of the experts at Mopar to emphasis the characteristic elegance, design and sporty style of this Italian crossover by Fiat.

Finally, some of the key Authentic Accessories developed by Mopar for the Abarth 124 spider include the carbon fibre hard top: hi-tech, lightweight and safe, it gives the car a true coupé style while retaining all the excitement and driving pleasure only a genuine roadster can offer. The sportiness of the vehicle and its performance in terms of road holding are also boosted by the specific strut bar, while the mesh luggage rack organiser with Mopar logo enables load optimisation, ensuring maximum freedom on the road.

NEWS & MEDIA

Latest Updates

6 Mar 2019
NZ
THE NEW ALFA ROMEO TONALE CONCEPT CAR: ELECTRIFICATION MEETS BEAUTY AND DYNAMISM

Alfa Romeo is breaking into the electric car world at the 2019 Geneva International Motor Show with the new Alfa Romeo Tonale mid-size SUV concept. The Tonale is the first plug-in hybrid and the first mid-size sports utility vehicle from Alfa Romeo. It rewrites the rules of today’s fastest growing segment using the manufacturer’s trademark combination of unique Italian style and unparalleled driving pleasure

18 Mar 2019
AU NZ
THE ATECO GROUP EXPANDS TO MEET GROWING DEMAND

The Ateco Group, the largest Australasia-owned independent automotive distribution company, has moved to a new headquarters in the Sydney suburb of Lidcombe with new offices, training and warehouse facilities to meet growing demand for the products of the brands Ateco represents in Australia, New Zealand and South Africa.

6 Mar 2019
NZ
THE JEEP E-VOLUTION SHOWCASED IN GENEVA

After setting a new global sales record in 2018, Jeep welcomes 2019 as the year of an evolution.  Jeep has always been an automotive pioneer starting in 1941 with the Willys-Overland, the first 4×4 vehicle, followed in 1946 by the Willys Wagon, which first introduced the concept of the Sport Utility Vehicle. Its legendary reputation for off-road capability has lasted ever since. Today, Jeep is making another major evolutionary step by presenting its new plug-in hybrid electric vehicle (PHEV) models. A no-compromise hybrid solution, which integrates the unmatched technical layout of each Jeep SUV, will power both the Jeep Renegade and Jeep Compass and turn them into vehicles that provide absolute freedom while taking their capability to the next level through eco-friendly technology.

14 Mar 2019
AU NZ
MASERATI AUSTRALIA & NEW ZEALAND’S OFFICIAL MAGAZINE, IL TRIDENTE, APPOINTS NEW EDITOR AND MEDIA SALES AGENCY

European Automotive Imports, the official distributor of Maserati performance and luxury cars in Australia and New Zealand, today announced the appointment of Katarina Kroslakova as Editor in Chief, and Publisher’s Internationalé as the media sales agency for Il Tridente, Maserati’s official magazine.

These new appointments are part of an ongoing strategy to adapt the way it communicates with its customers as the media landscape, along with luxury consumer behaviour across Australia and New Zealand, continue to evolve.

6 Mar 2019
NZ
ALL EYES IN GENEVA ON THE JEEP WRANGLER RUBICON 1941 BY MOPAR

The new Jeep Wrangler Rubicon 1941 designed by Mopar makes its European début at the Geneva International Motor Show with a 100% street legal trim especially designed for the off-road vehicle that takes the desire for adventure to the max. Like every accessory studied by Mopar, the Jeep Authentic Accessories are designed to provide maximum functionality, safety, style and performance because they are created with the same team that designs the original Jeep vehicles.

5 Mar 2019
AU
RAM SALES UP MORE 1000% IN FEBRUARY AND A NEW AUSTRALIAN PRODUCTION RECORD SET

RAM increased its Australian sales by more than 1000 percent in February compared to the same month last year driven by the new RAM 1500 launched in mid-2018, official VFACTS figures released today (05 March 2019) have revealed and RAM’s Melbourne factory is also celebrating passing the 200 a month Australian production mark for the first time, doing so in the shortest month of the year.